The Unexpected

As an aspiring artist you may have practiced your award acceptance speech since the beginning of your journey.  However, have you ever practiced your speeches, statements, Twitter and Facebook feed messages if your work isn’t widely accepted?  Not to scare you or have you feel like there is no need to keep trying, but it’s a great tool to know how to turn low sales and low radio play into positive messages. We’re all human and even though celebrities are put on a pedestal, it is ok to show your fans how well you bounce back.

How do most artists bounce back?

  1. Rants via Radio, TV, and Social Media
  2. Ignore and continue to put out the same type of projects which receives the same results
  3. Take a hiatus from you specified talent and go into other business ventures

These are some common reactions artists take when their project is a flop. However, positive measures can be taken to combat these down turns and fans can see you as the victor!

Phrases such as “Now I understand what my fans want…”, “I appreciate the criticism and “I am working towards getting back to the music you love” will allow fans to see that you’re listening to their feedback and/or complaints and willing to turn things around.  Not only speak these things, put these words into action.  Lose your ego and take heed to the positive criticism. (Notice I said positive because haters will pop out like roaches if there is a hint of a bad album. They won’t even take the time to listen for themselves.) Find ways to turn this feedback into an action plan to make your project better. You could even put out a remix to a song that you feel should have received better airplay but fans just wasn’t getting the message. Sometimes the way we process messages in our head can be viewed differently by a listener. Now when I say remix in this context I’m not speaking of keeping the hook and putting your famous colleagues on versus. It’s a good look but challenge yourself.

It is also a good practice to team up with your publicist and find a way to work out these tactics because they are specialized in spinning various mishaps into positive outcomes for you.

You can be yourself when making music however don’t get so wrapped up in YOU to where you forget about what your fans want because they buy it. Don’t let one bad album, single, or mixtape bring out the worst in you.  You’re not always going to get recognized by mainstream but your true fans will see your perseverance and stick with you.  They will also be inspired to share your story with other music lovers which can enhance your fan base as well.

Just something to think about…….


6 thoughts on “The Unexpected

  1. Pingback: Paina B Music Marketing Gets BRASH! « BRASH!

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