Sometimes “Street Love” isn’t enough: Expand the Brand

Many artists within this lovely music industry have a large amount of credibility within the “streets”.  However, they fight, fight, and fight to get this same recognition within the mainstream industry to gain award nominations, gold/platinum records, and endorsements to name a few.  Well known artists can have all of the “streets” pulling for them with none of the previously mentioned accolades. However, if management, A&R, labels, PR, media, investors and other important industry individuals aren’t behind them as well as their projects then how far can the career REALLY go? (“Streets” as in local fan base, social media fan base etc.)

Some artists do slip through these cracks and beat the odds against them because of a strong fan base  pulling for them to make it big and have their music heard by the world. But unfortunately not all live through the journey to tell a positive story.

So how do you carry this “Street Love” over to mainstream? One answer is to expand the brand. Find other avenues within this industry to try, excel and capitalize.  This will:

  • Put money in your pocket so that you will be able to support yourself
  • Keep you relevant within this industry
  • Expose you to the right people in the entertainment industry that could help boost your music career

Music can always be your first love but if you’re not getting the right attention within a good amount of time you’ve allotted yourself, then it’s okay to put another slash in your name.  Let’s look at Singer/songwriter/Reality TV Star/Tags Boutique Owner/Ustream Show host/Owner of Bedroom Kandi, Kandi Burruss.  She has taken her beginnings as a singer in the hit group Xscape and turned her name into a brand.  Now people from different genres are familiar with her because she chose to branch out and not stay in one lane.

Why can’t that be you? Take advantage of open outlets in entertainment and turn that into a stepping stone. One thing this recession has taught me and should teach others is that you shouldn’t limit yourself to just one thing.

Just something to think about.  What are you doing to expand your brand?

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8 thoughts on “Sometimes “Street Love” isn’t enough: Expand the Brand

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