Established and upcoming artists work to form “teams” to help them with marketing, management, social media, image consulting, as well as other needs to build the brand as well as aid in its success. As an artist, forming a team allows you to utilize other skill sets for your advancement in the entertainment industry without taking on the burden of doing everything on your own. However, there can be some downfalls in bringing the talents of others on one team:
- Clash of personalities. When choosing team members to build your brand, you want to choose the most qualified in the specific areas of interest to get you to the next level. However you may want to keep in mind that bad personalities can slow up the progression of your brand. Make sure the person(s) you choose are good at communicating their thoughts and ideas in a professional manner along with taking constructive criticism and ideas from others.
- Hidden Agendas. We’ve heard of many stories where artists have been burned by the people on their team. These individuals presented themselves as wanting the best for that artist but showed no loyalty when $$ came into play. Team members can quickly jump ship if they feel that your project is not going to advance their career and their financial status. Although this industry is a business and sometimes relationships have to end due to these factors depending on the circumstances. However stay away from those who are in it just for the money and the money alone. Make sure they LOVE what they do. Surround yourself with hard workers who are loyal and have your best interest at heart. But keep in mind that just as you need to make a living, they have to do so as well. Don’t slow up their progression to building the brand by your own hidden agenda that doesn’t line up with the overall mission.
- Team is not all on the same page. If one area of your team is focusing on one goal/objective and the other area is focusing on something that is totally opposite, nothing will get accomplished. To prevent this, set goals and objectives (Short term and Long term). After you set these goals, make sure everyone understands them and how their task can help achieve them. This knowledge will help everyone to be on the same page when working together to build your brand. Also, ask your team members about their goals/objectives that they have in mind for you, as well as themselves, to help assess the routes available in reaching those goals/objectives.
- Lack of Experience/Talent. It is cheaper to hire interns and individuals who want to learn about the business, make sure that they have something to bring to the table as well. You don’t want to get caught up in telling them EVERYTHING they need to do because that takes away from your tasks and progress. If you have an expert in a specific area it is wise to allow him/her to have a few interns to help do the leg work on certain projects. However, you do not want someone heading your project that does not have the experience and/or education in the desired area to accomplish the tasks.
Avoiding these mishaps will allow you to move forward in a productive manner in order for your brand to reach its full potential. Sift out the “bad apples” on your team as early on as possible. Also, don’t be afraid to let go of the individuals whom you are close with but they are not doing the job that you hired them to do. There are ways that you can make peaceful communications regarding these matters without damaging the relationship. Perhaps they are good in other areas and you can try them out there or if they have other dreams you can offer some assistance in getting them on the right path.
Picking your team can be a task in itself but the end result will be worth it. If you’re not able to offer funds right away, communicate that and allow that person to make the decision to invest their time and resources. Make sure that you are serious and ready to work as well so that you’ll have something to offer them while they are waiting and working towards the return on their time investments.
This post is also featured on Niji Online Magazine: http://nijimagazine.com/?p=20876