A totally random, whatever came to mind first, selection of the latest additions to our
New Music Monster
Music Reviews written by Tobi Davis
Track: “Sugar & Spice”
Passion pop, home brewed anthemic noisemakers vverevvolf deliver an high speed slice of synthpop and vocal hook, saturated up, with a dash of garage on the lofi, new single, “Sugar & Spice”. The Bay Area based duo hit 2017 running, with stand out debut release, bit crush/gated drum and synth-wave-80’s power pop ballad, “Cruel Games” earning them a premier with ‘top tier publication’ Nylon. Their debut EP, Electric Blue followed earlier this year, attracting the attention of in-store playlists, H&M, Hollister and Bloomingdales, and landing sync licensing spots on MTV, the CW and Viceland. Singer/writer Kelsey LaRae’s and singer/writer/producer Dylan Gallagher’s infectious brand of seemingly paradoxical anti-pop pop music, returns with new song, “Sugar & Spice”. The very playlist friendly, 2 minute twenty six second track, sprints along in a series of builds and augmenting instrumental layers, that accelerate in leaps and surges; each one left, intentionally on the glorious side of untidy. The production alternates and juxtaposes from chart pop tight to DIY loose; snares hit in the slot, only to be flanged up; deftly processed synth pads, give way to heavy saturated sequencers ; ear catching, singalong vocals are drop on the money, yet drenched in saturation. vverevvwolf stubbornly pushing the emotion, the experience, taste and texture over the slick, easy or generic. The result is an intoxicating cocktail of perfectly blended imperfection; as two opposing artistic approaches, the intimate and the crowd-pleasing, are set off against and in support of each other, to create a single intention; held together in a state of perpetual contradiction. vverevvolf are part of a larger wave of new Independent pop acts, determined to throw off the limitations of sterile mainstream pop, and instead create their own brand of honest, emotion-led, raw pop.
Self described, ‘Co female fronted’ Electronic pop four piece Karmic take time out of their busy ‘genre melding’ schedule to release funky bit beat, vocal hook & harmony masterclass, new single “Pressure”. Dating back to 2016 debut release, stripped down, 3 minute 44 second slice of pop delight, “Higher Self”, Karmic have been gradually grinding out a hard earned and well deserved reputation, as a stand out pop act. With five more singles in 2017, and latest release “Pressure” making it three singles for this year, the talented quartet have so far opted out of the traditional approach of EPs/LPs, and very much opted into the modern, search engine friendly, practice of prioritizing regular and frequent single releases. Refreshingly for a contemporary, up and coming pop act, karmic are not just relying on playlists to build their fan base ; having already completed a European tour, they are working the live scene hard, earning them 1,299 followers on Spotify (with many of their listeners hailing from European cities). Latest drop ‘Pressure’ arrives laden with well crafted pop hook and vocal arrangement. Lead singers Laura Baruch and Kylee Katch playing off and supporting each other with great success; their voices both contrasting and complimenting; a stream of instantly singalong vocal riffs runs throughout the 3 minute 14 second track; the patois of the lyrics switching from driven percussive, to stop and drop, in smartly worked vocal phrases. Intelligent use of sonic space within the production, further enhances the vocal structure; the track built in a sequence of stop/start beats and electronic elements. A dry and restrained use of reverb, keeps the track feeling open and clean; leaving space for the various ingredients of the arrangement to resonate and breathe. Clever use of panning in combination with EQ, creating a wide, spacious mix, with an ever varying stereo balance; engaging and entertaining the ear. Coming complete with fair whack of uber cool attitude, accomplished songwriting & production, a solid touring ethic, plus the stand out vocal pairing of Baruch and Katch, Karmic are rising to meet the pressures of the Music Industry head on and, in doing so, reaching a higher self.
Artist: Elyss Daya
London based artist Elyss Daya drops a 3 minute 5 second slice of dulcet tone, scattered beat and sublime vocal with new single, “Unspoken”. ‘My bedroom songs are now yours’, reads the description of Elyss Daya’s autobiographical playlist, ‘Complete: Elyss Daya’. Working from her own home and producing her own material, the term ‘bedroom songs’ may well be apt; but moreover, it speaks to the confessional nature of Elyss Daya’s music; each song an act of confiding in her listener, each song a quiet act of intimacy. So early in the young artist’s career, the ‘Complete: Elyss Daya’ consists of just two tracks, new release“Unspoken” and debut single, dusty pop gem and subdued riser on the down beat, “Ignition” (released in 2017); thus speaking to ambition of Elyss Daya, as if debut single’s title ‘Ignition’ wasn’t clue enough, the two tracks are merely the beginning for the talented singer songwriter. This ambition is evident in the hard worked, quality of production, brought to new release, “Unspoken”. The stereo field breathes in out with deftly crafted reverb, backing vocal and synth pad, creating an ever shifting sense of width and depth. Well chosen instrumental element modulate, pulsate and oscillate in smartly contrasting rhythms; while well judged variety of musical range, further enhances the multi-layered arrangement. Beats tick and stutter, bit crushed and in the background; the track softly driven, by gentle bass drops and pushes. Elyss Daya vocals walk light footed down the center of the track; her voice edged on a whisper, with a underlying echo of the melancholic. Delicate use of harmony serves to lift the vocal, in airy stanzas; complimenting and defining in relief, the sadness of the lyric and tone. “Unspoken” is both an ambitiously well crafted alt electro-pop track, and an intimate act of songwriting. Elyss Daya successfully reconciling those two apparently conflicting values; and in doing so, making herself someone to watch, with something to say.
Look out for Elyss Daya’s next single, “Nothing New” (to be released this Friday, November 9th).
About Tobi Davis (BRASH! Magazine/Blog Writer)
Good producing is like good plumbing. If you do your job right, no one notices. Mix, Remix + Master. Run @monsterthread w/ Singer Songwriter Jon Magnusson. Host Thursday’s @musichouruk. Music Reviews for BRASH! Magazine. Promote. Occasional Lyricist. Love my beagle Enzo + fav bands Little Empire and Moxi.
Check out Tobi Sonics – Mixes + Remixes!
About The Monster Thread
The #MonsterThread is a community of Independent Musicians, Bands and Artists supporting each other in making and sharing Indie Music.